Google Ads Pricing for Supplement Brands: 3 Tiers | Exit Strategy Ads

Choose Your Partnership Path to Amazon Independence

Google Ads Agency Pricing: Three Partnership Tiers for Supplement Brands

Three tier options. Same proven 90-Day System. Same guarantee. Same quality. Different pricing structures to match your commitment level and freedom needs.

All Tiers: Month-to-Month with 30-Day Notice Cancellation

What's the Same Across All Three Tiers

This isn't good/better/best service quality—all three tiers deliver the exact same 90-Day Amazon Independence System, the same 3:1 ROAS guarantee, and the same Freedom First commitment structure. You're choosing pricing and payment structure, not service level.

90-Day System

All tiers: Google Ads + landing pages + email/SMS + tracking + compliance review

3:1 ROAS Guarantee

All tiers: Months 4-5 fees waived if below 3:1 ROAS on Day 90

Freedom First

All tiers: Month-to-month with 30-day notice cancellation—no lock-in contracts

Asset Ownership

All tiers: 100% ownership of everything created, delivered within 15 business days

Three Partnership Tiers—Same System, Different Structures

Choose based on your commitment readiness, budget structure, and need for month-to-month flexibility. All deliver results. All protect your freedom to exit.

Features & PricingMonthly Program
Flexibility-Focused
Accelerator Partnership
Value-Focused
Skin-in-the-Game
Alignment-Focused
Best ForMonth-to-month flexibility priority, testing before full commitmentCommitment-ready, want maximum value, can prepay 12 monthsPerformance alignment, prove-it-first mindset, profit-sharing preference
Landing Pages5 pages 10 pages
2x coverage
10 pages
Email Automations10+ sequences 20+ sequences
2x retention power
20+ sequences
Setup Fee$7,500$0 Waived
Save $7,500
$10,000
Monthly Management$5,500/$4,000/month
Save $1,500/month
Months 1-6: $0
$33K waived
Month 7+: Standard rates
Google Ad Spend Fee12% of ad spend9% of ad spend
Save 3%
Months 1-6: 0%
Month 7+: Standard 12%
Performance Fee None None 30% of DTC profit
(only when profitable)
Payment StructureMonth-to-month12 months prepaid
($48,000 upfront)
Month-to-month
+ profit-share
First Year InvestmentSetup + management + ad spend fees at ~$10K/mo avg spend
~$87,900
Prepaid mgmt + ad spend fees at ~$10K/mo avg spend
~$58,800
Save ~$29,100 vs Monthly
Setup + profit-share variable based on performance
Variable
Cancellation Terms 30-day notice
Zero reconciliation
30-day notice
Refund unused months
Fair discount reconciliation
30-day notice
Fair profit-share settlement
Accelerator Partnership
Value-Focused: Prepay 12 months, maximize savings and features
Key Features:
10 Landing Pages (2x Monthly)
20+ Email Sequences (2x Monthly)
Save ~$29,100 First Year
  • Setup Fee$0 (WAIVED)
  • Monthly Management$4,000/month
  • Ad Spend Fee9%
  • Payment12 months prepaid ($48K)
  • Cancellation30-day notice, refund unused
Choose Accelerator
Monthly Program
Flexibility-Focused: Month-to-month commitment, test before scaling
Key Features:
5 Landing Pages
10+ Email Sequences
Zero Discount Reconciliation
  • Setup Fee$7,500
  • Monthly Management$5,500/month
  • Ad Spend Fee12%
  • PaymentMonth-to-month
  • Cancellation30-day notice, no reconciliation
Choose Monthly
Skin-in-the-Game Partnership
Alignment-Focused: We earn when you profit, waive $33K in fees upfront
Key Features:
10 Landing Pages
20+ Email Sequences
$33,000 Waived Months 1-6
  • Setup Fee$10,000
  • Months 1-6$0/month + 30% profit
  • Month 7+Standard rates or continue profit-share
  • Ad Spend Fee0% (Months 1-6)
  • Cancellation30-day notice, profit settlement
Choose Skin-in-the-Game

Want to Learn More About the System Before Choosing a Tier?

Understand how our 90-Day Amazon Independence System works, see the timeline, and learn about our proven approach to reducing supplement brand dependency on Amazon.

Read About the 90-Day Independence System

How to Choose Your Tier

Match your tier to your business situation, commitment readiness, and priorities. All three work—choose what fits your needs.

Choose Monthly If...

  • You want month-to-month flexibility above all else
  • You're testing DTC before full commitment
  • You prefer spreading costs vs large upfront payment
  • Cash flow management requires predictable monthly payments
  • You want simplest exit (zero discount reconciliation)

Choose Accelerator If...

  • You're commitment-ready and want maximum value
  • Saving ~$29,100 first year matters significantly
  • You want 2x the landing pages and email sequences
  • You have cash available for 12-month prepayment
  • Lower ad spend fees (9% vs 12%) appeal to you
  • Aggressive upfront investment for complete buildout

Choose Skin-in-the-Game If...

  • You want pure pay-for-performance alignment
  • You're risk-averse and want to prove results first
  • You value the $33K fee waiver during Months 1-6
  • Profit-sharing feels more aligned than fixed fees
  • You prefer transparency into actual DTC profitability
  • You want us invested in your success financially

Freedom First + 3:1 ROAS Guarantee

✓ Freedom First Commitment

All three tiers operate month-to-month with 30-day notice cancellation. No long-term lock-in contracts. No penalties for exiting.

30-Day Notice Cancellation on All Tiers

Monthly Program: Cancel with 30 days notice, no reconciliation needed.

Accelerator Partnership: Cancel with 30 days notice. Receive refund of unused prepaid months minus fair reconciliation of discounts already used (not a penalty—just reclaiming unearned discounts).

Skin-in-the-Game: Cancel with 30 days notice. Profit-share settles through end of notice period.

🎯 3:1 ROAS Guarantee (All Tiers)

We measure ROAS as Shopify Revenue ÷ Google Ads Spend over Days 1–90 using 30-day click attribution.

If Below 3:1 on Day 90, We Waive Months 4-5 Fees

Monthly & Accelerator: $8,000–$11,000 in management fees waived.

Skin-in-the-Game: Guarantee built into structure—we've already waived $33,000 and only earn when you profit.

📦 Asset Ownership (All Tiers)

You keep 100% ownership of everything we create—delivered within 15 business days of termination, regardless of tier or reason.

No Asset Clawbacks, Ever

Landing pages, email templates, ad campaigns, tracking systems, dashboards, SOPs, audience lists, creative assets—all yours permanently.

Program & Pricing Questions

Brands choose different tiers based on their situation. Accelerator appeals to commitment-ready brands who want maximum value (~$29,100 first-year savings plus 2x landing pages and email sequences). Monthly works for brands testing DTC or needing month-to-month flexibility. Skin-in-the-Game attracts founders who value alignment and prove-it-first structure. All three tiers deliver the same system quality—choose what fits your needs.

Learn more about why Amazon dependency is risky on our main page.

Yes, with 30 days notice. Common path: Start Monthly, switch to Accelerator once you're confident. Or start Accelerator, transition to profit-share structure if that feels better aligned. We'll reconcile prepaid amounts fairly based on time used.

It's not a penalty—it's just reclaiming discounts you didn't earn.

Accelerator gives you three discounts: (1) $7,500 waived setup fee, (2) $1,500/month lower management fee, (3) 3% lower ad spend fee. If you cancel early, we refund unused prepaid months BUT reclaim the unearned discounts.

Example (Cancel Month 5): You've consumed 5 months of discounted service. We calculate: $1,500/month × 5 months = $7,500 (management discount used) + $7,500 waived setup + ~$1,800 (3% ad spend discount on ~$60K total spend) = $16,800 total discounts received. You prepaid $48,000 for 12 months. Months 6-12 remain unused ($28,000 value at $4K/month). Refund = $28,000 - $16,800 reconciliation = $11,200.

You got discounted service for 5 months (saved money) but don't keep the full discount on months you didn't complete. This is fair, transparent, and built into your contract from Day 1.

Quick Answer: Profit = Revenue minus ALL costs. We take 30% only when there's actual profit above $0.

Example Calculation:

  • Revenue: $100
  • Minus: Product cost ($30) + Google Ads ($40) + shipping ($8) + payment fees ($2)
  • Profit: $20
  • We earn: $6 (30% of $20)
  • You keep: $14 (70% of $20)

If DTC profit is $0 or negative, we earn $0. This is calculated monthly based on your Shopify + Google Ads data. Completely transparent—you see the same profit calculation we do.

No long-term commitment required. You can cancel anytime with 30 days notice. You'll receive a refund of unused prepaid months minus fair reconciliation of discounts already used (see "fair discount reconciliation" FAQ above).

Accelerator is month-to-month like the other tiers. The 12-month prepayment is for your savings benefit and our ability to invest aggressively upfront—not a commitment trap.

You have two options:

Option A: Transition to standard Monthly or Accelerator pricing (your choice). We've proven the system works, now you pay standard rates.

Option B: Continue profit-share structure (30% of incremental profit) if both parties prefer the alignment. This becomes your ongoing model.

Decision happens around Month 5. You choose based on what feels best for your business. If you select Option A, Month 7 starts at chosen tier rates. If Option B, profit-share continues monthly.

No hidden fees. Ever. Every cost is disclosed on this page:

Monthly: $7,500 setup + $5,500/month + 12% ad spend fee. That's it.

Accelerator: $0 setup (waived) + $4,000/month (prepaid as $48K) + 9% ad spend fee. That's it.

Skin-in-the-Game: $10,000 setup + $0/month Months 1-6 + 30% DTC profit share + 0% ad spend fee Months 1-6. That's it.

You'll never see surprise charges, platform fees, optimization fees, or "additional service" upsells. This is complete pricing transparency.

We don't offer "pause" formally because Google Ads campaigns lose momentum when stopped. Instead:

Monthly Program: Cancel with 30 days notice, restart anytime if you want to return (no re-setup fee if within 6 months).

Accelerator Partnership: Same as Monthly—cancel, refund unused months (minus discount reconciliation), restart option available.

Skin-in-the-Game: Since you're paying $0/month in Months 1-6, there's no "pause" value. If you need to stop, cancel and settle profit-share through notice period.

Most brands find it more effective to reduce ad spend temporarily (scale down, not pause) vs full campaign stop.

Minimum required: $8,000/month. Below this, Google's algorithm doesn't have enough data to optimize effectively. You can spend more without limits.

Typical progression: Month 1-2 at $8K-10K, Month 3-6 at $10K-15K, Month 7+ at $12K-20K+ as profitability scales. Your management fee stays the same—only the percentage-based ad spend fee changes proportionally.

Example (Accelerator): $8K/month spend = $720/month ad spend fee (9%). $15K/month spend = $1,350/month ad spend fee. Management fee stays $4,000/month either way.

These three tiers are our complete offering—no custom pricing. We've structured these tiers to cover different commitment levels and budgets. If none fit, we're likely not the right partner.

Why we don't negotiate: Our pricing is already transparent and competitive. Discounting undermines the guarantee structure and creates service inequality between clients. We'd rather maintain consistent quality and fair pricing for all clients than create one-off deals.

You're free to do so. Cancel with 30 days notice. You keep 100% of all assets—Google Ads campaigns, landing pages, email templates, tracking setup, SOPs, everything.

We'll provide transition support during your 30-day notice period: documentation, account access transfer, training for your hire (optional). Many brands choose to continue because managing Google Ads profitably is complex, but the freedom to take it in-house is always yours.

This is the same "freedom from dependency" philosophy we apply to Amazon—we don't want you dependent on us either.

Both are excellent choices for different mindsets:

Choose Accelerator if: You're commitment-ready, you value predictable costs and maximum features (10 pages, 20+ sequences), you have cash for prepayment, and you prefer fixed fees over variable profit-share.

Choose Skin-in-the-Game if: You're risk-averse, you want pure alignment (we only win when you win), you prefer paying from profit vs upfront cash, and you value the prove-it-first structure.

Key difference: Accelerator = pay upfront, save money, get maximum features immediately. Skin-in-the-Game = pay from profit only, perfect alignment, we absorb risk if profitability takes longer.

Both deliver the same system quality and hit 3:1 ROAS by Day 90. Choose based on your cash position and risk tolerance.

Core system delivered across all tiers:

  • Google Ads campaign creation and ongoing management
  • Landing pages optimized for supplements (5 for Monthly, 10 for Accelerator/Skin-in-the-Game)
  • Email/SMS marketing system and sequences (10+ for Monthly, 20+ for Accelerator/Skin-in-the-Game)
  • Server-side tracking setup (95%+ accuracy)
  • FDA/FTC compliance review of all ad copy and marketing materials
  • Real-time performance dashboards
  • 90-Day Amazon Independence System (full buildout)
  • 3:1 ROAS guarantee (Months 4-5 fee waiver if missed)
  • 30-day notice cancellation with Freedom First structure
  • 100% asset ownership delivered within 15 business days

The only differences between tiers: (1) Landing page quantity (5 vs 10), (2) Email sequence quantity (10+ vs 20+), (3) Pricing structure and payment timing—NOT service quality or system delivery.

Yes, but it's a service agreement, not a long-term commitment contract.

The agreement outlines: (1) scope of services, (2) pricing for your chosen tier, (3) 30-day notice cancellation terms, (4) discount reconciliation formulas (for Accelerator/Skin-in-the-Game), (5) asset ownership terms, (6) guarantee details.

It does NOT include: Long-term lock-in, cancellation penalties, service degradation clauses, or hidden fee provisions.

You review and sign before starting. We'll walk through it on your strategy call. It matches everything stated on this page—complete transparency.

Ready to Choose Your Partnership Tier?

Book a strategy call to discuss which tier fits your business situation. We'll walk through the options, answer questions, and help you make an informed decision. No pressure—just clarity.

Book My Strategy Call

30-minute call · No credit card required · All tiers available