Build a profitable direct-to-consumer channel with Google Ads while keeping (and growing) your Amazon sales. Month-to-month service. 3:1 ROAS guarantee in 90 days or we work for free. You own everything we build.
Book Your Free Amazon Dependency Audit See Pricing & ProgramsWe're confident in the Independence System. That's why we back it with three guarantees that remove your risk.
Exit Strategy Ads guarantees 3:1 ROAS within 90 days, complete infrastructure delivery (landing pages + email systems + traffic), and month-to-month flexibility with no long-term contracts. If we don't deliver results, you get free management in Months 4-5.
We guarantee minimum 3:1 ROAS on your DTC revenue within 90 days. If we don't hit this target, we waive your monthly management fee for Months 4 and 5 while continuing to optimize your campaigns. If we follow our full playbook and still don't get you to 3:1 ROAS, we'll help you find the right next partner and provide a complete handoff of assets and documentation to make the transition seamless. We're that confident in our system.
Complete DTC infrastructure delivered within 90 days: landing pages, email sequences, tracking systems, and qualified traffic. If we don't deliver, we work free in Months 4-5 until we do.
Both programs are month-to-month with 30 days' written notice—no long-term contracts.
Monthly Program: No termination fees. You keep all assets we build.
Partnership Program: If you cancel before Month 12, you repay the unearned discount (the difference between Partnership and Monthly rates)—we'll refund any unused prepaid management fees. After Month 12, there's no recapture.
In every case, you keep all deliverables (landing pages, emails, campaign docs, customer data). You own everything we build.
Most supplement brands are 70-85% dependent on Amazon. One policy change, one account suspension, one fee increase—and revenue collapses overnight.
Amazon dependency means 70-85% of your revenue comes from a single platform you don't control. Supplement brands face account suspensions (35% in 2024), pay $65k-$75k monthly in fees at $200k revenue, get zero customer data, and sell businesses at 2-3x EBITDA instead of 3.5-5x for diversified brands.
Amazon suspended 35% of sellers in 2024. Policy changes happen without notice. Supplement brands face stricter enforcement than any other category. Your business can disappear overnight.
A supplement brand doing $200k/month on Amazon pays $65,000-$75,000 in fees: 15% referral fees, 10% FBA fees, $15k-$25k in advertising. You're paying Amazon to rent their platform.
Amazon-dependent businesses sell at 2-3x EBITDA. Diversified businesses with owned customer data sell at 3.5-5x EBITDA. Platform dependency costs you $450k-$600k in exit value on a $300k EBITDA business.
Recent policy changes and industry trends are forcing supplement brands to build independence now or risk catastrophic business disruption.
Amazon announced stricter supplement testing requirements in Q4 2024, fee increases effective January 2025, and expanded restricted ingredient lists. Brands building DTC channels now gain 12-18 months of competitive advantage before competitors react to the crisis.
Amazon implemented the most aggressive supplement policy changes in five years. November 2024 brought mandatory third-party testing for all immune, sleep, and cognitive health supplements through only three approved organizations. Testing costs $8,000-$12,000 per SKU. Non-compliant listings were deactivated immediately—no warning, no grace period.
January 2025 fee increases added 2.5% to referral fees (now 17.5% for supplements over $20), increased FBA storage fees by 15%, and added new "low-inventory-level fees" penalizing brands with less than 28 days of stock. Combined impact: 8-12% margin compression for most supplement sellers.
The restricted ingredient list expanded to include common adaptogens and nootropics that were previously allowed. NAC (N-acetyl cysteine) was banned entirely in November 2024. DMHA and DMAE face pending restriction. Ashwagandha and rhodiola now require enhanced documentation. Brands discovered violations face immediate suppression.
Most supplement brands are paralyzed by these changes—focused on compliance, absorbing fee increases, and hoping Amazon doesn't target them next. Smart brands are using this crisis moment to build independence while competitors remain reactive. Building a DTC channel now gives you 12-18 months of competitive advantage before other sellers realize they need diversification.
The brands that will dominate 2026-2027 are the ones building owned customer acquisition channels in 2025. When the next round of restrictions hits, you'll have a business that survives regardless of Amazon's decisions.
We don't help brands leave Amazon. We help them stop being dependent on Amazon. Build a self-sustaining direct-to-consumer channel that protects your business and increases valuation.
The Independence System builds complete DTC infrastructure (Google Ads campaigns, landing pages, email automation, retargeting audiences) that generates 3:1+ ROAS while typically increasing Amazon sales 10-20% due to brand awareness. You reduce dependency while growing total revenue.
The Independence System is a complete direct-to-consumer infrastructure that reduces marketplace dependency while growing total revenue. It includes five critical components that work together to create a sustainable, owned acquisition channel.
Most brands see Amazon revenue increase by 10-20% while building their DTC channel. Why? Brand awareness. Your Google Ads, email campaigns, and retargeting create massive visibility. People see your brand multiple times, Google your name, find your Amazon listing, and buy there because they trust Amazon checkout. You win either way.
Industry example: A cognitive health supplement brand started at $120k/month Amazon (83% dependent) and $24k other channels. Nine months later: $140k/month Amazon (54% dependent) and $120k/month DTC revenue. Amazon grew 17% while dependency dropped 29 percentage points. Total business revenue increased from $144k to $260k monthly.
Month-by-month progression showing exactly how the Independence System reduces dependency while growing total revenue.
Starting Position: $250,000/month Amazon revenue (85% of total business), $44,000/month from other channels (website, Amazon international, wholesale). Total monthly revenue: $294,000. Zero email subscribers. No DTC acquisition strategy.
Goal: Reduce Amazon dependency to under 50% within 12 months while maintaining or growing Amazon revenue. Build owned email list. Create sustainable DTC acquisition channel.
Completed onboarding, FDA/FTC compliance review, implemented server-side tracking, created 10 landing page wireframes, integrated Klaviyo email platform. Launched Google Ads campaigns (Search + Shopping + Performance Max) with $10,000 ad spend Month 1, $12,000 Month 2.
A/B tested ad creative, refined audiences based on conversion data, launched retargeting campaigns (sufficient pixel data accumulated), deployed all 10 landing pages, activated email automation sequences. Increased ad spend to $15,000/month.
Campaigns fully optimized, email automation generating 15% of DTC revenue from existing list, retargeting producing 5:1+ ROAS, continued scaling ad spend to $18,000/month by Month 9.
Business Transformation: Reduced Amazon dependency from 85% to 47% in 9 months. Amazon revenue grew 17% during same period. Total business revenue increased 26%. Email list grew from zero to 5,800+ owned contacts. Created sustainable DTC acquisition channel producing $78,000+ monthly at 4.7:1 ROAS.
Valuation Impact: Business now sells at 4-4.5x EBITDA (diversified, owned customers) instead of 2.5-3x EBITDA (Amazon dependent). On $900,000 annual EBITDA, that's $3.6M-$4.05M exit value versus $2.25M-$2.7M. Independence System added $1.35M-$1.35M to business value.
Both programs include the complete Independence System, Triple Guarantee, and month-to-month flexibility. Choose based on your commitment level and budget preferences.
Monthly Program: $7,500 setup + $5,500/month + 12% of ad spend. Partnership Program: $0 setup + $4,000/month + 9% of ad spend. Partnership saves $29,040 over 12 months compared to Monthly. Both require minimum $8,000/month Google Ads spend.
Plus 12% of Google Ads spend (minimum $8,000/month ad spend required)
Best for: Brands wanting proof before deeper commitment, need maximum flexibility, or want to test the system first.
Choose Monthly ProgramPlus 9% of Google Ads spend (minimum $8,000/month ad spend required)
Best for: Brands ready to commit to building real DTC channel, want maximum value, and appreciate VIP support. 70% of brands choose Partnership.
Choose Partnership Program*Assumes $120k total Google Ads spend over 12 months ($10k/month average)
Clear roadmap. Proven process. Guaranteed results.
Onboarding, FDA/FTC compliance review, tracking implementation (Google Ads, GA4, server-side), landing page wireframes, email platform integration. Your campaigns are architected for compliance and performance.
Google Ads campaigns go live (Search, Shopping, Performance Max), landing pages deployed, email capture flows activated, retargeting pixels firing. You're now driving DTC traffic and building your Independence System.
Daily monitoring and bid adjustments, A/B testing ad creative, audience refinement based on performance data, budget reallocation to winning campaigns. Weekly KPI emails keep you informed.
Expansion to proven winners, additional campaign types launched, retargeting campaigns activated (audience data built), landing page optimization based on conversion data. Formal 90-day performance report delivered.
Based on supplement brands investing $8,000-$15,000/month in Google Ads through the Independence System.
Most brands reduce Amazon dependency from 70-85% to under 50% within 6-12 months while maintaining or growing Amazon revenue through brand awareness effects.
Typical performance on mature campaigns after algorithms optimize. Month 1-2 averages 2.5-3:1 during learning phase. Months 3-6 climb to 3.5-4.5:1 as optimization improves.
At $10k-$15k/month ad spend with 3:1-4:1 ROAS. Builds email list of 8,000-12,000 subscribers. Creates recurring revenue stream independent of Amazon platform risk.
Two businesses. Same revenue. Dramatically different outcomes.
Extreme specialization means we understand your specific challenges better than any generalist agency.
Exit Strategy Ads works exclusively with natural supplement brands doing $50,000-$500,000 per month on Amazon. We only do one thing: build Independence Systems through Google Ads and DTC infrastructure. This extreme specialization means better, faster results.
Most marketing agencies serve every industry—e-commerce, B2B, local services, SaaS. They learn on your dime. Generalist agencies don't understand FDA/FTC compliance requirements for supplement advertising, don't know which Google Ads targeting works specifically for supplement buyers, lack proven landing page templates optimized for supplement conversion rates, and have never built Amazon Attribution integration for tracking external traffic.
We've never had a campaign suspended for compliance violations. We've documented the exact Independence System process that works for supplement brands. We speak your language and understand your business model because it's the only business model we serve.
Direct answers about Amazon dependency, DTC strategy, and working with Exit Strategy Ads.
Amazon dependency refers to the percentage of total revenue derived from Amazon marketplace sales. Most supplement brands are 70-85% dependent on Amazon, creating significant business risk from policy changes, account suspensions, and increasing fees. High Amazon dependency also reduces business valuation by 30-50% because buyers perceive concentrated platform risk. Reducing Amazon dependency to under 50% protects against these risks while typically increasing total revenue through diversified acquisition channels.
Google's machine learning algorithms need sufficient conversion data to optimize effectively. At $8,000/month minimum ad spend, campaigns generate 100-200 conversions monthly, giving Google's Smart Bidding the data needed for optimization. Below this threshold, campaigns lack sufficient conversion data and performance suffers. This is an ongoing requirement—if ad spend drops below $8,000 in any month, our performance guarantees are void for that period.
No. Most brands see Amazon revenue increase by 10-20% while building their DTC channel due to the brand awareness effect. Google Ads, email campaigns, and retargeting create massive brand visibility. Potential customers see your brand multiple times, research your products, Google your brand name, discover your Amazon listing, and purchase on Amazon because they trust Amazon's checkout. You benefit from the sale regardless of where it occurs.
We build FDA and FTC compliance into every campaign from day one. We review all product claims before launching to ensure ad copy uses structure/function claims (allowed: "supports immune health") rather than disease claims (prohibited: "treats arthritis"). We verify landing pages include required FDA disclaimers, ensure Supplement Facts panels are accessible, and monitor ongoing regulatory changes. We are not attorneys and do not provide legal advice, but we apply industry best practices from working exclusively with supplement brands.
This is exactly why you're building an Independence System. If Amazon suspends your account, your DTC channel continues operating without interruption—you still have revenue, your email list remains unaffected, your Google Ads keep running, and your business survives the suspension period. The Independence System is the insurance policy that ensures business continuity regardless of Amazon's decisions.
Most supplement brands reduce Amazon dependency from 70-85% to under 50% within 6-12 months while maintaining or growing Amazon revenue. Timeline depends on starting Amazon revenue, ad spend commitment, and how aggressively you scale DTC. At $10,000-$15,000/month ad spend with 3:1-4:1 ROAS, reaching 50% dependency is achievable in 9-12 months for most brands.
Yes. Both programs are month-to-month with 30 days written notice required. Monthly Program has zero termination fees—you walk away, keep all assets, and owe nothing beyond your final month. Partnership Program requires returning unearned discount savings if you cancel before Month 12 (you return the rate difference between Partnership and Monthly multiplied by months used, plus the $7,500 waived setup fee). After Month 12, Partnership has zero recapture forever—continue month-to-month at Partnership rates indefinitely.
Total investment includes management fees plus Google Ads spend. Monthly Program: $7,500 setup + $5,500/month + 12% of ad spend. Partnership Program: $0 setup + $4,000/month + 9% of ad spend. At $10,000/month ad spend, Monthly costs $12,700/month total, Partnership costs $10,900/month total. Partnership saves $29,040 over 12 months. Minimum $8,000/month Google Ads spend required for both programs.
For supplement brands, 3:1 ROAS is the minimum profitability threshold (every $1 in ad spend generates $3 in revenue). We guarantee 3:1 minimum within 90 days. Month 1-2 typically produces 2.5-3:1 during learning phase. Months 3-6 climb to 3.5-4.5:1 as optimization improves. Mature campaigns (Month 6+) average 3.8-4.5:1 ROAS. Top performers reach 5-6:1 on retargeting campaigns.
Supplement brands build direct-to-consumer customer acquisition through Google Ads (Search, Shopping, Performance Max targeting high-intent supplement buyers), email marketing (owned list of subscribers you control), retargeting campaigns (bringing back website visitors), and content marketing (SEO-optimized articles attracting organic traffic). The Independence System focuses on Google Ads because it's the fastest path to profitable, scalable DTC acquisition for supplement brands.
We'll analyze your Amazon revenue, calculate your exact dependency percentage, project your DTC revenue potential at different ad spend levels, and show you the exact Independence System roadmap for your brand—even if you don't work with us.
The supplement brands winning long-term aren't going all-in on Amazon. They're building defensible, diversified businesses with owned customer data and protection against platform risk.
Claim Your Free Audit NowWe accept a maximum of 15 new clients per quarter to deliver on our 90-day performance guarantees. If you'd like to be considered for the current quarter, book your call today.